by Hemingway Findley Connell | Nov 27, 2016 | Freelance, Hypothetical Writings
As marketers, one of the best things we can do is separate ourselves from our marketing. Chances are, we don’t fit the profile of our ideal customer, so we need to stop thinking like us, and starting thinking like our customers. We need to understand who we’re...
by Hemingway Findley Connell | Nov 27, 2016 | Freelance, Hypothetical Writings
Weird net is a regular series where we take a look at the weird and wonderful fringes of the internet. Many of us had an imaginary friend growing up. Someone to play with, to tell our secrets to, and to be our best friend at a time when we might have been lonely. But...
by Hemingway Findley Connell | Sep 19, 2016 | Personal Projects
It’s a brave, new, weird world of finding love online – but what happens when you use Facebook ads to try and find that love? I took a chance and found out. “I want you to be on my dating A-Team.” It’s a muggy summer evening and I just finished...
by Hemingway Findley Connell | May 30, 2015 | Tattoo Hero
Originally posted on the Tattoo Hero blog. It’s estimated that 21% of Canadians now have a tattoo, and even though I was working for Tattoo Hero, I was not part of that growing percentage. It was time to cross the chasm, but I didn’t know what I wanted, who to talk...
by Hemingway Findley Connell | Jan 17, 2015 | Tattoo Hero
Originally posted on the Tattoo Hero blog. Meet the woman Lana Del Rey wishes she could be. She’s a filmmaker, a composer, an actor, a performance artist, and she’s the sultry, crystalline voice of one of Seattle’s coolest bands. I’d like to...
by Hemingway Findley Connell | Sep 26, 2014 | Invest Ottawa
I’ve started doing a weekly piece on the Invest Ottawa blog called the Startup Spotlight. Basically each week I’ll be profiling a different startup in Ottawa. It’s been a lot of fun so far, there are so many really neat companies calling Ottawa home,...
by Hemingway Findley Connell | Jun 19, 2014 | Tattoo Hero
My interview with tattoo enthusiast and comics hero, Kate Leth is posted on the Tattoo Hero blog! This one is definitely on the list of top 10 coolest things I’ve done for work, and I’ll admit to being just a wee bit star struck. Check it out on the Tattoo...
by Hemingway Findley Connell | May 13, 2014 | Uncategorised
There’s two things I’ve done in the past year: looked online for love, and job hunted. Normally one wouldn’t think those were related, but as I went through both, I noticed similarities and came to the conclusion that LinkedIn is the business...
by Hemingway Findley Connell | Mar 17, 2014 | Uncategorised
When you create a nurture campaign, how do you know what to send when to your prospects? You make calculated assumptions by mapping out the buyer’s journey, through A/B testing and through market research. But what if you could let your prospects tell you...
