Select Page
Hey there, I’m Jason Connell, aka Hemingway Findley (or HF) Connell. I’m a pro-fresh-inal marketer and writer based in Ottawa – and I love vintage ads, records, and locally-brewed beer.

When I’m no working with some pretty cool companies, I like to ask people to talk about how they’ve fucked up, connect product makers to independent stores, or work on my next great article idea. After a few bumps along the way (I’m looking at you, graphic design career), I’ve really discovered what I want people to pay me money for. I’d like to say it’s drinking beer, or Mexican wrestling (lucha libre!), but really, it’s marketing and writing. I’d also like to think I’m pretty damn good at it.

Off the clock I like to take my dog Rebel to the park, read books on business and film noir, and watch films. If Humphrey Bogart-style private eyes were still around, I’d be in another line of work.

Want to see all the traditional CV stuff? Check me out on LinkedIn.